If beer cans were rectangular rather the tubeular a greater volumne of beer could be shipped in with attached to a tractorstandard tractore trailor trailor , much of my evening was spent arguing with my retarded brother intiullectualizing ove rhtis problem. You don,t want TO PAY FOR ANY SPACE NOT OCCUPIED BY BEER. i SUGGESTED A SQUARE BEEER CAN AND HE WENT APE SHIT, he couldn,t envision a rectangular beer can enginered to fill the total volume of that rectangular trailor. He,ll have to be institutionalized.
You have trouble keeping the tall cans upright eh?
let me tell you a secret: after you pay for it, they don't care if you spill it in your lap.
Now THAT'S marketing.