Canada 150 logo: Love it or hate it


Locutus
#1
looks pretty grade 5 art class to me.


Centennial emblem from 1967, left, and the country's 150th birthday logo.



A bell rang when I laid eyes on the new logo for Canada’s looming 150th birthday bash.

Where have I seen that multicoloured maple leaf before?

At a Leafs game, after fans threw up on it? No, though the colours are similar.

Wait, it’s coming back to me — 1967. Last time the Leafs won the Cup. Centennial Year, Canada’s first century, Expo 67, “one little, two little, three Canadians,” a wall-to-wall patriotic party, a multicoloured maple leaf emblazoned on everything.

Aha! That’s where I’ve seen that logo. The sesquicentennial emblem, newly unveiled, is really the centennial logo — just fluffed up. It’s perkier. Like someone plugged it into a 150-volt outlet.

Take a look.

If you are well-seasoned, if you’ve heard of the Beatles, likely you need not be reminded. The 1967 emblem is imprinted on your saggy-assed grey cells.

That graphic was everywhere. On flags, classroom walls, books, souvenir plates, stickers, stamps ... I think I had it shaved into my noggin. Oh, for the days when I could do that.

The centennial logo is as iconic a Canadian emblem as a Tim Hortons cup or the loonie.

Will the Canada 150 logo measure up? Well, the nation’s graphic artists are not impressed.

They’re ticked because the feds chose the logo from a contest open only to post-secondary students, which drew 300 entries. The pros wondered, ‘What are we, chopped poutine?’ A design of such national importance should involve, well, designers, they said.
Not to mention, the contest with its puny $5,000 prize exploits students and their intellectual property.

The winner, Ariana Cuvin, 19, a business and art major at the University of Waterloo, says the leaf’s sections in her entry represent Canada’s original provinces, the symmetrical shapes mean unity, and the many colours symbolize diversity.

Or at least that’s what a government website says she says. Ms. Cuvin tells Postmedia’s Don Butler her design really has no hidden meanings. “I just wanted to go with something very simple,” she says.

Whatever. I’m no artiste. I can barely draw my breath. But what do the pros think of the new logo?

“We have no comment on it,” Graphic Designers of Canada (GDC) executive director Melanie MacDonald tells me. “We don’t want to contribute to cyber-bullying.”

Ouch. Safe to say, they hate it. They just don’t want to pick on kids.

But GDC president Adrian Jean has issued an “open letter.”

“I am deeply disheartened that our government would choose to exploit students in this manner despite our efforts to educate the government that contests like these are unethical, detrimental to students, to professional graphic designers, and to Canada in general.
“Let’s stand united once again and commit to not discredit or criticize the students who participated in the contest, but rather to strengthen our resolve for professional, ethical and fair business practices ...

“The fight is not over!”

I can picture Stephen Harper rolling his eyes. Just what he needs. Now graphic artists are pissed at him.

They have a point, and precedence. The 1967 emblem was first left to a contest but that failed and the gig was opened to design firms. A young Montreal (and later Toronto) graphic designer named Stuart Ash gave us that omnipresent leaf.

It is forever part of Canada’s fabric. I don’t hate the new one. Good for Ms. Cuvin. But I doubt we’ll ever call it iconic.

What do you think?

The new logo will soon be in your face, and in your head. Canada 150 starts in barely 18 months, and the hoopla will begin before that.
Our chests will swell with sesquicentennial pride, but it won’t be 1967 all over again. That magic year will never be topped.

Unless, of course, the Leafs finally win again.


Canada 150 logo: Love it or hate it | Strobel | Canada | News | Toronto Sun
 
darkbeaver
+2 / -1
#2  Top Rated Post
It looks stupid. The idea of 150 year national birthday party is stupid and it's a waste of money. Who GsAF about an expensive party to puff up sh it heads while the economy collapses arround their ears? stop the war
 
spaminator
-1
#3
Quote: Originally Posted by Locutus View Post

looks pretty grade 5 art class to me.


Centennial emblem from 1967, left, and the country's 150th birthday logo.



A bell rang when I laid eyes on the new logo for Canada’s looming 150th birthday bash.

Where have I seen that multicoloured maple leaf before?

At a Leafs game, after fans threw up on it? No, though the colours are similar.

Wait, it’s coming back to me — 1967. Last time the Leafs won the Cup. Centennial Year, Canada’s first century, Expo 67, “one little, two little, three Canadians,” a wall-to-wall patriotic party, a multicoloured maple leaf emblazoned on everything.

Aha! That’s where I’ve seen that logo. The sesquicentennial emblem, newly unveiled, is really the centennial logo — just fluffed up. It’s perkier. Like someone plugged it into a 150-volt outlet.

Take a look.

If you are well-seasoned, if you’ve heard of the Beatles, likely you need not be reminded. The 1967 emblem is imprinted on your saggy-assed grey cells.

That graphic was everywhere. On flags, classroom walls, books, souvenir plates, stickers, stamps ... I think I had it shaved into my noggin. Oh, for the days when I could do that.

The centennial logo is as iconic a Canadian emblem as a Tim Hortons cup or the loonie.

Will the Canada 150 logo measure up? Well, the nation’s graphic artists are not impressed.

They’re ticked because the feds chose the logo from a contest open only to post-secondary students, which drew 300 entries. The pros wondered, ‘What are we, chopped poutine?’ A design of such national importance should involve, well, designers, they said.
Not to mention, the contest with its puny $5,000 prize exploits students and their intellectual property.

The winner, Ariana Cuvin, 19, a business and art major at the University of Waterloo, says the leaf’s sections in her entry represent Canada’s original provinces, the symmetrical shapes mean unity, and the many colours symbolize diversity.

Or at least that’s what a government website says she says. Ms. Cuvin tells Postmedia’s Don Butler her design really has no hidden meanings. “I just wanted to go with something very simple,” she says.

Whatever. I’m no artiste. I can barely draw my breath. But what do the pros think of the new logo?

“We have no comment on it,” Graphic Designers of Canada (GDC) executive director Melanie MacDonald tells me. “We don’t want to contribute to cyber-bullying.”

Ouch. Safe to say, they hate it. They just don’t want to pick on kids.

But GDC president Adrian Jean has issued an “open letter.”

“I am deeply disheartened that our government would choose to exploit students in this manner despite our efforts to educate the government that contests like these are unethical, detrimental to students, to professional graphic designers, and to Canada in general.
“Let’s stand united once again and commit to not discredit or criticize the students who participated in the contest, but rather to strengthen our resolve for professional, ethical and fair business practices ...

“The fight is not over!”

I can picture Stephen Harper rolling his eyes. Just what he needs. Now graphic artists are pissed at him.

They have a point, and precedence. The 1967 emblem was first left to a contest but that failed and the gig was opened to design firms. A young Montreal (and later Toronto) graphic designer named Stuart Ash gave us that omnipresent leaf.

It is forever part of Canada’s fabric. I don’t hate the new one. Good for Ms. Cuvin. But I doubt we’ll ever call it iconic.

What do you think?

The new logo will soon be in your face, and in your head. Canada 150 starts in barely 18 months, and the hoopla will begin before that.
Our chests will swell with sesquicentennial pride, but it won’t be 1967 all over again. That magic year will never be topped.

Unless, of course, the Leafs finally win again.


Canada 150 logo: Love it or hate it | Strobel | Canada | News | Toronto Sun

 
Walter
+1
#4
I like it.
 
darkbeaver
+1
#5
Quote: Originally Posted by Walter View Post

I like it.

So you think it's a good idea. Well that confirms my level headed conservative and frugal opinion on the matter. Thankyou Walter.
 
WLDB
+1
#6
Looks like its from the 60s. I dont care for it.
 
lone wolf
+2
#7
Looks like it's hard to swallow....
 
IdRatherBeSkiing
+2
#8
I think its not a bad time to celebrate. Logo looks ok -- I like that it is tied to the 1967 one.

Government is gonna waste money. Might as well be on a party.
 
Sal
+1
#9
I like it just fine...party on.
 
Sparrow
-1
#10
Quote: Originally Posted by spaminator View Post

Also like it, represents Canada better.
 
darkbeaver
-1
#11
It represents Canada? There's no splash of white in it like I can still see out my hovels entrace still lying in the fffing fields, can't plow, the maple syrup biz is bad, the apple trees got whacked, the green houses is flat and this near May Day. A solid white flag with a half burried snow plow would represent Canada the above abortion represents mental fatique. The colours are definitely meant to induce vomiting and perplexia. Canada, just anither slave nation. See you in the bread lines sister. I won't be eating the bread, I'm a counter in the New Harper Conservative Government. ding
 
Nick Danger
+2
#12
I don't mind it. The "piece" count has been adjusted to reflect ten provinces and three territories rather than lumping the north into one as the centennial one did.
 
spaminator
#13
Quote:

-1

I guess you didn't like the pic I posted. the muti coloured Canada 150 logo reminded me of that pic.
 
shadowshiv
#14
I don't really care for it. It's a little too abstract for my taste.