A new bra campaign from Victoria’s Secret has suffered pushback for its use of the phrase ‘The Perfect Body’ alongside pictures of slim models.
British students Frances Black, Gabriella Kountourides and Laura Ferris launched a Change.org petition protesting the ads and have already garnered over 13,000 supporters at time of writing.
While 'Body' is the name of the range and the slogan is a resulting play on words, the use of almost identically-sized models appearing alongside it has made for an uncomfortable and controversial juxtaposition.
"We would like Victoria’s Secret to apologise and take responsibility for the unhealthy and damaging message that their ‘Perfect Body’ campaign is sending out about women’s bodies and how they should be judged,” the petitioners explain.
"We would like Victoria’s Secret to change the wording on their advertisements for their bra range Body, to something that does not promote unhealthy and unrealistic standards of beauty, as well as pledge to not use such harmful marketing in the future.
"Victoria’s Secret’s new advertisements play on women's insecurities, and send out a damaging message by positioning the words 'The Perfect Body' across models who have exactly the same, very slim body type.
"This marketing campaign is harmful. It fails to celebrate the amazing diversity of women’s bodies by choosing to call only one body type 'perfect’.”
The hashtag IAmPerfect also became a popular trend as a result of the petition, though Victoria’s Secret themselves have yet to comment.
source: Petition Against Victoria's Secret 'Perfect Body' Campaign Gathers Momentum
Time for these feminist to create a company and advertise different sizes of women, and see how they compete against Victoria Secret.
But I gotta ask, you think the dude on the end to the right is gett'in lucky?