First posted: Thursday, March 27, 2014 09:14 AM EDT | Updated: Thursday, March 27, 2014 09:29 AM EDT
A Prince Harry lookalike is at the centre of a deceptive new reality TV show, in which eligible women vie to win the doppelganger's heart – unaware he is not the real British royal.
Bosses at America's Fox network have given the go-ahead for a series titled I Wanna Marry Harry, in which a ginger-haired man by the name of Matthew Hicks is given a royal makeover to look like Prince William's younger brother.
He will go on a series of romantic dates with 12 American women, all led to believe Hicks is the real deal, hoping their dreams of becoming a princess could possibly come true.
Meanwhile, the real Prince Harry has been romancing model Cressida Bonas since 2012.
I Wanna Marry Harry, which is executive produced by TV mogul Ryan Seacrest, premieres in the U.S. on May 27.
Matthew Hicks stars as a Fake Prince Harry in a new reality show on Fox.
Fox show â€˜I Wanna Marry Harryâ€™ tricks women into dating Prince Harry look-alike | Life | Toronto Sun
I Wanna Marry "Harry" on FOX