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BRAND CONFUSION: Boy asks for Maple Leafs cake, gets Maple Leaf Foods instead
Eddie Chau
January 6, 2020
January 6, 2020 8:20 PM EST
Talk about brand confusion.
Eight-year-old Jacob is a true Toronto Maple Leafs fan, so it would come to no surprise that the boy wanted a cake with the team’s logo on it for his eighth birthday.
So Jacob’s stepmother, Tania Levesque, commissioned a local bakery in their hometown of Mascouche, Que., to make the cake. Unfortunately, the bakery didn’t have a template for the Maple Leafs logo on hand.
According to the CBC, Levesque suggested the bakery do a simple Google search for an image of the iconic logo that could be replicated atop the cake via dark blue icing.
Jacob’s father, Mathieu Bertrand, went to the bakery this past Saturday to pick up the cake en route to a Montreal arena for the boy’s birthday party.
Upon inspection of the cake, Bertrand noticed an iconic logo atop the cake. It just wasn’t that of the Leafs.
The cake had the logo of Maple Leaf Foods. You know, the company behind Prime meats and Schneiders hot dogs.
Levesque posted a picture of the cake on Facebook, where it garnered more than 1,400 shares, 1,200 likes and 516 comments.
“So Jacob was asking for a Toronto Maple Leafs cake for his birthday,” Levesque wrote on Facebook. “The pastry chef, of course, was on Google to find the logo but didn’t write … from Toronto. So this party is sponsored by the cold meats.”
Jacob’s stepmother told CBC the family continued on to the party with the incorrect cake. She said the young partygoers ate the cake while confused about the strange logo.
Jacob, on the other hand, objected to the meat company-branded cake and refused to eat the cake.
Maple Leaf Foods hopes to turn Jacob’s frown upside down.
In response to the cake ordeal, the company offered to send Jacob and his family to a Maple Leafs game in the near future.
Sorry to see that Jacob was disappointed with his cake, but we're giving him something that will turn his thumbs UP! We're sending Jacob and his family to @MapleLeafs game and we're going to fuel them with delicious @mapleleaf products! http://t.co/dUERwvOKAU @ColinnHarris
— Maple Leaf Foods (@MapleLeafFoods) January 6, 2020
“Sorry to see that Jacob was disappointed with his cake, but we’re giving him something that will turn his thumbs UP!,” Maple Leafs Foods said in a tweet.
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