“The Perfect Beer For Removing ‘No’ From Your Vocabulary For The Night.”
The was the slogan printed on a bottle of Bud Light, a spokesman for the company confirmed to ThinkProgress.
A picture of the bottle generated chatter online after being featured on a subsection of Reddit called r/funny. The section is usually reserved for jokes, so it was initially unclear whether the image was real. In less than 24 hours, the image was viewed more than one million times.
In a statement, Alexander Lambrecht, the Vice President of Bud Light, confirmed that it is a real image:
The Bud Light Up for Whatever campaign, now in its second year, has inspired millions of consumers to engage with our brand in a positive and light-hearted way. In this spirit, we created more than 140 different scroll messages intended to encourage spontaneous fun. It’s clear that this message missed the mark, and we regret it. We would never condone disrespectful or irresponsible behavior.
The bottle was widely criticized online as being grossly insensitive to issues of rape and consent. Anti-rape activists have long emphasized that the concept of “no means no” is fundamental to sexual relationships, and warned that alcohol is one tool that rapists often use to take advantage of their victims.
The “Bud Light Up For Whatever” campaign has previously been the subject of criticism. The company also received some backlash for a St. Patrick’s Day tweet: “You can also pinch people who aren’t #UpForWhatever.”
The company removed the tweet, saying “[o]ur intention was only to be playful and celebrate the holiday.”
source: Bud Light Apologizes For Offensive New Slogan | ThinkProgress