The Vancouver Olympics have a new logo, inspired by the peoples of Canada’s Arctic Circle.
“It’s a strong, very strong symbol for Canada,” IOC Coordination Commission chairman Rene Fasel tells Around the Rings from Vancouver.
The design is modeled after an inukshuk, which are stone monuments created by the Inuits of the Arctic Circle.
Used for thousands of years as a landmark and navigation tool, the inukshuk in the Vancouver logo appears to be a human form with outstretched arms, so it is also considered symbolic of northern hospitality and friendship.
Elena Rivera MacGregor and designer Gonzalo Alatorre
of Rivera Design Group in Vancouver created the logo, which they call Ilanaaq, the Inuit word for friend.
Colors include coast forest green, glacier blue, ocean blue, maple leaf red and alpen glow yellow.
I like it!