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Dairy Air Ice Cream criticized for 'hyper-sexualized, obviously female' cartoon cow derriere logo
Associated Press
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Published:
December 7, 2017
Updated:
December 7, 2017 2:39 PM EST
The official logo of the Dairy Air Ice Cream Co. of Montclair, NJ.Dairy Air Ice Cream Co. / Instagram
MONTCLAIR, N.J. — A New Jersey ice cream shop is changing its logo of a cartoon cow with a pronounced derriere after the play on words drew complaints that it was sexist.
Montclair studio and gallery owner Amy Tingle accused Dairy Air Ice Cream of sexualizing women to sell ice cream. The logo shows a female cow with her rear exposed eating ice cream.
A hyper-sexualized, obviously female cow with her ass upended and poking through a circle, tail raised up, waiting for what? I'm not sure, but I do know that I am repulsed and offended.
Amy Tingle
The Record reports the Creativity Caravan owner wrote in an open letter to the community that she was “repulsed and offended.”
Dairy Air Ice Cream shop’s logo shows a cartoon cow with an emphasized buttocks. (Facebook/Amy Tingle)
The logo was not visible outside the store. But it was inside on furniture, walls and cups.
This kind of marketing scheme is the reason we currently have a sexual predator in the White House.
Amy Tingle
The store’s manager, Natalie DeRosa, wrote on Facebook that Dairy Air Ice Cream takes the complaints seriously and is working “to change the cow to be more fun and less sexy.”

Montclair ice cream shop logo offends residents
Dairy Air Ice Cream criticized for ‘hyper-sexualized, obviously female’ cartoon cow derriere logo | Toronto Sun