NHL partners with Bell Mobility and Bell Canada

Technology Bot
2:46 PM EDT, 05/12/2004
NHL partners with Bell Mobility and Bell Canada

NEW YORK (May 12, 2004) -- The National Hockey League today announced that it has signed a multiyear corporate partnership agreement with Bell Mobility. Bell Mobility becomes the League's "Official Wireless Telecommunications Service Provider in Canada." As part of the agreement, Bell Canada becomes the official local and long distance wireline telecommunications service provider.

Bell Mobility and Bell Canada have the right to use the NHL shield logo, as well as the collective use of the names, logos and uniforms of all 30 Member Clubs. Bell Mobility also can leverage League jewel events and marketing platforms such as NHL All-Star Weekend, NHL All-Star FANtasy, "Game On!" and "Cup Crazy."

Bell Mobility will offer hockey fans in Canada a host of wireless applications, including "NHL.com Mobile," a downloadable color Java product, complete with live scores, schedules, statistics, standings, and a customizable news ticker. Bell Mobility also will distribute downloadable logos, scoring alerts and an NHL-branded java video game. The Bell Mobility logo will receive prominent positioning on the "NHL Wireless" section of NHL.com.

The NHL also has partnership agreements with Bell Sympatico (Internet Service Provider) and Bell ExpressVu (Satellite Provider).

"Our new partnership with Bell Mobility and Bell Canada provides the NHL.s loyal fans in Canada with the richer, deeper content they crave, and the ability to connect with the game wherever they are," said Andrew Judelson, group vice president, corporate marketing, NHL. "Bell Canada has been a strong partner of the League and we are excited about the addition of Bell Mobility to the NHL family."

"Hockey is Canada's favourite pastime," said Sanae Takahashi, Vice President of Consumer Marketing, Bell Mobility. "Our relationship with the NHL adds up to the most complete, innovative package of NHL content anywhere: at home, out with friends or when you're out and about and on the go."

About Bell Canada
Bell Canada, Canada's national leader in communications, provides connectivity to residential and business customers through wired and wireless voice and data communications, local and long distance phone services, high speed and wireless Internet access, IP-broadband services, e-business solutions and satellite television services. Bell Canada is wholly owned by BCE Inc. For more information please visit www.bell.ca.

Canadian Content Technology Editors Note:
It looks like Bell Canada is getting more involved in mobile technology by offering it's customers more interactive software. This is a whole new world of Cellular Technology, watch out for more interactive applications available to Cellular subscriber bases. Especially those with colour screen phones!

This is especially cool for the hockey fans that inhabit this country.
This is going to be very cool. Almost tempting to find someone on Bell and see how sweet this actually is.
Its sooo not cool... its just a giant company trying to scam more money outta its already exhausted customers...

NHL canada should be ashamed that it is putting its good name to shame with a scam company like bell mobility

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