'Ford Flakes' cereal sales for cancer research
By Jenny Yuen, Toronto Sun
First posted: Tuesday, October 14, 2014 05:51 PM EDT | Updated: Tuesday, October 14, 2014 06:05 PM EDT
TORONTO - Now you can wake up with Rob Ford.
Two Toronto grad students in their 20s have come up with a breakfast cereal called “Ford Flakes” to raise money for cancer research.
The limited run of 500 boxes went on sale online at fordflakes.ca Tuesday for $40 each. Half the proceeds of each box sold — the organizers are hoping for up to $10,000 — will go to a local cancer research facility.
“A lot of our family members have been impacted by cancer, so there was always a charitable premise,” said one of the students, who wished to remain anonymous.
“We had actually planned the entire thing before Rob Ford was diagnosed with cancer. Regardless of who you’re voting for in an election, health comes first. Rob Ford’s a human, just like anyone else.”
The cover of the cereal box — containing honey and almond granola flakes — shows a jovial caricature of the Toronto mayor pointing in the air with his right hand and holding a spoon with his left. The tagline on the box reads, “The Taste of Toronto!”
The American artist behind the drawing is Brian Romero, the same designer of the Obama O’s and the Cap’N McCain’s cereal boxes for Airbnb.
As of Tuesday at 5:30 p.m., more than 100 boxes had been sold.
The student said the other half of the proceeds simply covers costs and offered assurances the money will not go towards any political campaign.
He said he did ask for mayoral candidate Doug Ford’s approval beforehand to sell the product, just to not step on any toes, and was told the project was “cool.”
“We’re not making much money, the cost was pretty expensive and the artist is pretty well-known,” he said. “The whole thing wasn’t to be a political thing, but just be a fun, really cool, well-executed product for people in Toronto. (The Fords) weren’t involved in the process at all.”
'Ford Flakes' cereal box shows a jovial caricature of the Toronto mayor pointing in the air with his right hand and holding a spoon with his left. (Twitter photo)
'Ford Flakes' cereal sales for cancer research | Toronto & GTA | News | Toronto
By Jenny Yuen, Toronto Sun
First posted: Tuesday, October 14, 2014 05:51 PM EDT | Updated: Tuesday, October 14, 2014 06:05 PM EDT
TORONTO - Now you can wake up with Rob Ford.
Two Toronto grad students in their 20s have come up with a breakfast cereal called “Ford Flakes” to raise money for cancer research.
The limited run of 500 boxes went on sale online at fordflakes.ca Tuesday for $40 each. Half the proceeds of each box sold — the organizers are hoping for up to $10,000 — will go to a local cancer research facility.
“A lot of our family members have been impacted by cancer, so there was always a charitable premise,” said one of the students, who wished to remain anonymous.
“We had actually planned the entire thing before Rob Ford was diagnosed with cancer. Regardless of who you’re voting for in an election, health comes first. Rob Ford’s a human, just like anyone else.”
The cover of the cereal box — containing honey and almond granola flakes — shows a jovial caricature of the Toronto mayor pointing in the air with his right hand and holding a spoon with his left. The tagline on the box reads, “The Taste of Toronto!”
The American artist behind the drawing is Brian Romero, the same designer of the Obama O’s and the Cap’N McCain’s cereal boxes for Airbnb.
As of Tuesday at 5:30 p.m., more than 100 boxes had been sold.
The student said the other half of the proceeds simply covers costs and offered assurances the money will not go towards any political campaign.
He said he did ask for mayoral candidate Doug Ford’s approval beforehand to sell the product, just to not step on any toes, and was told the project was “cool.”
“We’re not making much money, the cost was pretty expensive and the artist is pretty well-known,” he said. “The whole thing wasn’t to be a political thing, but just be a fun, really cool, well-executed product for people in Toronto. (The Fords) weren’t involved in the process at all.”
'Ford Flakes' cereal box shows a jovial caricature of the Toronto mayor pointing in the air with his right hand and holding a spoon with his left. (Twitter photo)
'Ford Flakes' cereal sales for cancer research | Toronto & GTA | News | Toronto
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