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Flames' AHL team apologizes after disturbing mascot skit
QMI Agency
First posted: Thursday, October 09, 2014 09:20 PM EDT
What was supposed to be a fun introduction instead went up in smoke.
The AHL’s Adirondack Flames – affiliate of the NHL’s Calgary Flames – debuted a new mascot Thursday, but a controversial skit that accompanied the announcement led to an apology hours later.
Scorch the Flame, the mascot’s back story goes, is the lone surviving flame from a fire in 1864 that destroyed much of Glens Falls, N.Y., which is where the team is based.
Part of the bit showed Scorch, portrayed as a flaming puck, apparently knocking out a firefighter.
The connection with a fire that destroyed much of the city and the firefighter’s role in the sketch raised eyebrows.
“Earlier today we unveiled our new mascot Scorch,” team president Brian Petrovek said in a statement. “In an attempt to provide background material for the character who will be the face of our team, particularly with young fans, we crafted a story that Scorch was the remaining ember from the tragic fire that destroyed much of Glens Falls in 1864.
“We also crafted a skit that helped to launch the new mascot – with the help of the Glens Falls Fire Department. While it seemed in good taste when it was on the drawing board, it is evident now that it was in poor taste.
“On behalf of our entire organization we want to apologize for our thoughtlessness today. We have obviously turned something good, the launch of a mascot which we will use to entertain and encourage young fans, into something that is in poor taste. That was not our intention and again we apologize.
“We would like to emphasize that we as an organization take seriously the dangers associated with fire, understand its potentially devastating effects and acknowledge that those in our nation who are called upon to face and fight fires on a daily basis are truly heroes.
“We apologize.”
Calgary relocated its farm team to Andirondack County from Abbotsford, B.C., this past summer.
Scorch the Flame had a rough introduction as mascot of the AHL's Adirondack Flames on Thursday. (Adirondack Flames)


Adirondack Flames mascot reveal - YouTube
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