Ambulance service staff asked if Hitler was cool | News.com.au (external - login to view)


AN AMBULANCE service has been forced to apologise for asking staff how "cool" Adolf Hitler was in a survey.

Four thousand employees of West Midlands Ambulance Service in England were sent out the offending questionnaire as part a 10,000 ($16,500) study to identify what made a good leader.

They were asked to rate how "cool" ten leaders were on a scale of one to five.

The list included departing British Prime Minister Gordon Brown, Winston Churchill, entrepreneur Sir Richard Branson and Hitler.

A spokesman the ambulance service apologised for any offence the question caused but added: "At the end of the day, Hitler galvanised a nation into doing something quite unusual. Dreadful atrocities took place off the back of that.

"With hindsight, it would have been better to have used a different example to illustrate this.

"The staff involved were not trying to cause any offence to anybody."

Well... I get where the problem lies (asking if Hitler was cool) but he wasn't the only option or the main focal point of the study.... kinda curious what the final results were.