MILWAUKEE — The world's largest retailer wants to keep its customers even after they die.
Wal-Mart has started selling caskets on its website at prices that undercut many funeral homes, long the major seller of caskets.
The move follows a similar one by discount rival Costco, which also sells caskets on its site.
Wal-Mart, based in Bentonville, Ark., quietly put up about 15 caskets and dozens of urns on its website last week.
Prices range from $999 for models like "Dad Remembered" and "Mom Remembered" steel caskets to the mid-level $1,699 "Executive Privilege." All are less than $2,000, except for the Sienna Bronze Casket, which sells for $3,199.