New GM to launch fragrance line
Plans to launch line of scented products for men on Cadillac's 100th anniversary seen as 'silliness'
Jul 22, 2009 04:30 AM
Tony Van Alphen
It's not the smell of the interior of a new luxury model, the whiff of gasoline or even the aroma of burning rubber.
It's much more. It's the luminous fresh scent from grapefruit and camomile and a mix of geranium, tarragon and cinnamon – plus sweet spice and incense.
Think of "Cadillac, the new fragrance for men."
Sputtering General Motors Co., just out of a quick drive through bankruptcy court, will soon be using its iconic Cadillac brand to sell a line of fragrance for men.