Mon Nov 20, 12:25 PM
FREDERICTON (CP) - New Brunswick's Education Department has given the boot to the corporate clown in the big red shoes.
Education officials say Ronald McDonald, the clown mascot for fast-food giant McDonald's, sends contradictory and confusing messages during his appearances in elementary schools to promote fitness and healthy eating.
The department has sent a memo to all school districts advising them that the McDonald's clown is inconsistent with the fitness goals and objectives of the province's school system.
Premier Shawn Graham, a former gym teacher, is promising to beef up physical education programs in schools in an effort to curb the growing problem of childhood obesity.
Although the schools will drop classroom appearances by Ronald McDonald, a spokesman for the Fredericton district says schools will continue to participate in a McDonald's-sponsored fitness program.
The program rewards schools with credits towards the purchase of gym equipment.
Copyright © 2006 Canadian Press