They express regret.
still reeks of snackbar
A villain of the Canadian beef industry a few months ago, Earls president Mo Jessa was blunt as he took the stage in front of hundreds of ranchers Wednesday morning.
"We need to talk about what is likely on everybody's mind — why did I even show up?" he said to laughter.
The Vancouver-based restaurant chain came under fire when it announced it would start sourcing its beef from an American ranch accredited by the non-profit group Humane Farm Animal Care. After sales plunged by 30 per cent at some locations, Earls said sorry and put Canadian beef back on the menu.
In hindsight, Jessa simply called it a "dumb decision" to not even consult with the farmers in Canada.
"I am asking for your forgiveness and allow me the chance to work with the industry," he said at the Canadian Beef Industry Conference in Calgary.
SDA Gets Results!
By Kate on August 11, 2016 9:52 AM | 22 Comments
So Mohammad is getting his Earl's restaurants a Canadian Halal supplier.
I don't see that as a win.
http://www.cbc.ca/news/canada/calgary/earls-beef-timhortons-sustainable-1.3715275
still reeks of snackbar
A villain of the Canadian beef industry a few months ago, Earls president Mo Jessa was blunt as he took the stage in front of hundreds of ranchers Wednesday morning.
"We need to talk about what is likely on everybody's mind — why did I even show up?" he said to laughter.
The Vancouver-based restaurant chain came under fire when it announced it would start sourcing its beef from an American ranch accredited by the non-profit group Humane Farm Animal Care. After sales plunged by 30 per cent at some locations, Earls said sorry and put Canadian beef back on the menu.
In hindsight, Jessa simply called it a "dumb decision" to not even consult with the farmers in Canada.
"I am asking for your forgiveness and allow me the chance to work with the industry," he said at the Canadian Beef Industry Conference in Calgary.
SDA Gets Results!
By Kate on August 11, 2016 9:52 AM | 22 Comments
The Vancouver-based restaurant chain came under fire when it announced it would start sourcing its beef from an American ranch accredited by the non-profit group Humane Farm Animal Care. After sales plunged by 30 per cent at some locations, Earls said sorry and put Canadian beef back on the menu.
Nice. So CBC and owner Mohammad Jessa make the issue out to be Canadian beef vs American and humane butchering instead of the issue being about Halal.
So Mohammad is getting his Earl's restaurants a Canadian Halal supplier.
I don't see that as a win.
http://www.cbc.ca/news/canada/calgary/earls-beef-timhortons-sustainable-1.3715275