“Palcohol” will be available later this year, The Telegraph reported (external - login to view).
The Alcohol and Tobacco Tax and Trade Bureau (external - login to view) approved seven new version of Palcohol this week, including Margarita and Cosmopolitan flavors.
The company briefly touted its product online as a solution to the rising price of liquid alcohol, Lehrman Beverage Law reported (external - login to view).
“What’s worse than going to a concert, sporting event, etc. and having to pay $10, $15, $20 for a mixed drink with tax and tip. Are you kidding me?!” A statement on the company website initially read. “Take Palcohol into the venue and enjoy a mixed drink for a fraction of the cost.”
Shortly after the announcement by federal government, the Palcohol website was changed. It now reads, in part: “We were caught off guard with the release of some of our labels by the Alcohol and Tobacco Tax and Trade Bureau (external - login to view) (TTB). As a result, people visited this website that we thought was under the radar because we had not made a formal announcement of Palcohol. … Clearly, this site isn’t finished. … More information will be forthcoming.”
Feds approve powdered alcohol; 'Palcohol' available later this year - Washington Times (external - login to view)
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