The NFL, meanwhile, keeps $45: making it a huge moneymaker for a league that already enjoys nonprofit tax-exempt status. (The league says that it doesn’t actually profit from this, however. See below). So should the NFL get flagged for “pinkwashing”: exploiting a good cause for its own benefit? With its Breast Cancer Awareness “Crucial Catch Campaign” Month, is the league more interested in promoting its brand — especially among women — than it is in actually helping a good cause?
According to Business Insider, the NFL is keeping approximately 90 percent of money from sales of Breast Cancer Awareness gear, like that towel above. And of the money that the American Cancer Society does receive, less than 80 percent of that goes toward actual research.
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Of Every $100 In NFL Pink Sales, $3.54 Goes Toward Research | SportsGrid
According to Business Insider, the NFL is keeping approximately 90 percent of money from sales of Breast Cancer Awareness gear, like that towel above. And of the money that the American Cancer Society does receive, less than 80 percent of that goes toward actual research.
more
Of Every $100 In NFL Pink Sales, $3.54 Goes Toward Research | SportsGrid