A new ad from South Korean electronics giant LG elevates the practice of using pranks to sell products to a whole new level of entertainment.
The product? The companys new 84-inch ultra-realistic HD TV. The prank? Tricking a bunch of job applicants in a Chilean office into thinking a meteor has just slammed into the city outside the office window where they are being interviewed. The result? A priceless hidden-camera style video that depicts just how freaked out people get when they think the building they are in may be about to collapse.
The key component in the whole prank is, of course, the TV. The video begins with a series of shots showing workers tucking tiny cameras in spots around the office and installing the big-screen unit into the wall where it will double as a window by showing a realistic video of the cityscape outside.
As the applicants filter into the office and the interviews get underway, the room begins to shake and then a giant fireball appears on the screen that the unwitting subjects to the prank still believe to be a window. The quality of the screen is apparently that excellent.
The video then cuts to clips of some seriously freaked out people. Expletives are uttered (in Spanish), a couple people scream and all victims run towards the exits.
Staged or not, the ad hits all the right buttons a viral campaign should.