Then there is the Tim Hortons ad where two couples see a tennis court and compete for it, a compromise is formed and then they eat. No minorities/vismins here either, couldn't be, there is possible tension. Yet so many ads place minorities/vismins in them.
Commercial ad multiculturalsim does not seem to permit the rejection of an African or Asian man in the media. Or a situation of uncertainty such as a possible argument over something. Africans and Asian are always presented as good, working hard types, or having fun, trying or showing they are solid citizens. Not solid enough it appears.
Commercial ad multiculturalism is fake. Nauseating happytalk. Casually dressed Canadian men, gotta wonder about them. It just shows that the recent huge intake of immigrants over the past 20 years have not been integrated into the culture and Canada is not the diverse multicultural paradise we keep hearing about. To be always presented as positive, is not reality, it is fake.
The Men's Warehouse ads can be found here:
‪MensWearhouse's Channel‬‏ - YouTube (external - login to view)