Apple’s UK App Store prices will rise 25 percent following Brexit currency

[mentalfloss]

Apple’s UK App Store prices will rise 25 percent following Brexit currency fluctuations

Prices in the UK’s App Store are set to rise 25 percent as the pound continues to lose value after Brexit. According to a letter sent to Apple developers reported by 9to5Mac and confirmed by The Verge, the cost of the former cheapest apps will rise from £0.79 to £0.99, while the next tier of prices will be bumped from £1.49 to £1.99, and games like Super Mario Run which previously cost £7.99 will now set UK customers back £9.99.

This latest round of price changes doesn’t just affect the UK (customers in India and Turkey are also going to see increases), but the extra cost is certainly a side-effect of currency fluctuations following Brexit. The pound’s value is currently on its way to a 31-year-low against the dollar, briefly falling below $1.20 on Monday following newspapers reports of UK prime minister Theresa May ambitions for a ‘hard’ Brexit. This means the UK’s departure from the EU single market, with May’s plans set to be announced in full today.

Accounting for these changes (as well as the UK’s 20 percent VAT rate) means that sterling prices in the App Store have now reached parity with the dollar. While critics might note that Apple’s price increase is greater than the pound’s loss in value, financial analysts predict that the market still hasn’t fully priced in the cost of Brexit — that is to say the pound still has further to fall. (Plus Apple is bound to round up to prices ending in 99p.) The new prices will roll out in the App Store over the next seven days.

News of the App Store increases follows similar price hikes for Macs in the UK last October, including bumping the price of the then three-year-old Mac Pro by £500. And Apple is of course not the only US tech giant to be affected by these currency changes, with companies including Tesla and HTC introducing similar increases.

http://www.theverge.com/2017/1/17/14293940/uk-app-store-price-increase-brexit

https://www.theguardian.com/politics/2017/jan/16/uk-business-leaders-cbi-train-crash-brexit

 

[Machjo]

But this will help British exports at least until Brexit. In that sense, it might be a good thing, at least for now.

 

[Blackleaf]

Apple’s UK App Store prices will rise 25 percent following Brexit currency fluctuations.

Obviously, this will be a major concern for the British public and will likely cause them to rethink the decision they made 208 days ago.

 

[mentalfloss]

51-49 doesn't count as the 'public decision'.

 

[Blackleaf]

51-49 doesn't count as the 'public decision'.

It was 52-48.

And why doesn't it count as a public decision? Most of those who voted in the referendum, on a high turnout of 72.21%, voted Leave.

In fact, had it been a General Election rather than a referendum, Leave would have won by a landslide.

 

[mentalfloss]

So almost half of the population on a high turnout wanted to remain.

Your spin is failing you.

 

[Machjo]

51-49 doesn't count as the 'public decision'.

You're right in principle, but with that kind of turnout, under the UK's FPTP system, that means that unless those numbers change, the next parliament will still go for Brexit. It would be electoral suicide to not do so in most ridings. And most ridings is all that matters.

 

[Blackleaf]

So almost half of the population on a high turnout wanted to remain.

Yep, and that's why Remain lost, of course.

Had it been a General Election, Leave would have utterly destroyed Remain and would have won in a landslide. It's not quite a close-run thing looking at it that way.

 

[Jinentonix]

So almost half of the population on a high turnout wanted to remain.

Your spin is failing you.

Yes, which means more than half the population on a high turnout voted to leave. See how that works? Talk about failing spin. You see, 50.1% is the metric that has been set in order to separate. For example, Quebec needs 50.1% of the vote to separate. Scottish referendums/votes on separating require at least 50.1% of the vote. So, if according to the UN, 50.1% of the vote represents the voice of the people, then 52% is a clear decision.

Let's look at it this way. You keep whining about how Hillary actually won the US election by 3 million votes, which isn't really a lot out of 245 million registered voters. But, if we extrapolate the results of Brexit using the same percentages from the outcome but basing it on a voting population equal to the US, Leave won by a helluva lot more votes than Clinton.

 

[Danbones]

just make sure the APPLE sh!t is not fake news before you hit the PAY button

 

[IdRatherBeSkiing]

So almost half of the population on a high turnout wanted to remain.

Your spin is failing you.

Less people wanted to stay. But you always like the spin cycle.

 

[Machjo]

Yes, which means more than half the population on a high turnout voted to leave. See how that works? Talk about failing spin. You see, 50.1% is the metric that has been set in order to separate. For example, Quebec needs 50.1% of the vote to separate. Scottish referendums/votes on separating require at least 50.1% of the vote. So, if according to the UN, 50.1% of the vote represents the voice of the people, then 52% is a clear decision.

Let's look at it this way. You keep whining about how Hillary actually won the US election by 3 million votes, which isn't really a lot out of 245 million registered voters. But, if we extrapolate the results of Brexit using the same percentages from the outcome but basing it on a voting population equal to the US, Leave won by a helluva lot more votes than Clinton.

Actually, it's 50% + 1.

 

[Blackleaf]

If referenda were decided by First Past The Post - as UK General Elections are - Leave would have destroyed Remain in the EU in/out referendum, with a majority of 67.6%.

 

[Machjo]

If referenda were decided by First Past The Post - as UK General Elections are - Leave would have destroyed Remain in the EU in/out referendum, with a majority of 67.6%.

But then again, not everyone votes single-issue in an election.

 

[Blackleaf]

But then again, not everyone votes single-issue in an election.

Doesn't matter. Leave would have won in a landslide had FPTP been used.

 

[mentalfloss]

Yep, and that's why Remain lost, of course.

Had it been a General Election, Leave would have utterly destroyed Remain and would have won in a landslide. It's not quite a close-run thing looking at it that way.

The point is that the difference was proportionally very little and therefore there is very little confidence that it was a firm, public decision, even if one number is marginally higher than the other.

Obviously.


And general elections aren't proportional which shows how stupid you are to make such a comparison.

Obviously.



Sometimes you Britons are so dumb, you make Americans look like Mensa champions.

Less people wanted to stay. But you always like the spin cycle.

The fact that you didn't comprehend that I made the contrasting point to show how irrelevant it was doesn't surprise me.

 

[IdRatherBeSkiing]

All outcomes that don't go Flossy's way are wrong.

Obviously.

 

[mentalfloss]

I'm delighted by this news.

 

[DaSleeper]

All outcomes that don't go Flossy's way are wrong.

Obviously.

Flossy's overwhelming majority must be the same overwhelming majority of 39.5% that Trudeau won with at the last election, versus Harper barely squeaking in with 39.62% in 2011.....

 

[taxslave]

Simple solution: Don't shop the Apple store for a while and watch prices drop back to where they should be.