Couple of things here, I have given money to World Vision in the past as well. As an
organization we sponsored a program to assist farmers in other lands with getting a
fresh start and it worked well.
People should remember that when charities such as world vision and some others
advertise they are not paying the same advertising rates that would be charged to the
commercial enterprise sector. They are regarded as non profit and there is a special
rate. In some cases I have negotiated two or even three ads for everyone paid for and
the stations right the rest off under their commitment to charity organizations. So if you
were a company for profit you would pay a much higher rate and there is a huge saving.
The other thing that should be noted when they do half or one hour programs under
the charity banner their cost is significantly lower as they are not running in prime time
as stated in the rate card of the stations. Therefore it is a mixture of program fill and a
charitable fee for service.
Don't be wrapped up in the cost of advertising, the amount they pay and the cost per
person calculated is minimal.
As for, are there too many charities? Yes because our economy and the society we
live in is slowly breaking down. The other factor here is that the people who once had
the brain power to overcome their difficulties are thwarted by bureaucracy, lack of
education and a state of personal caring that no longer exists. People in the forties and
fifties, even the sixties would help each other as neighbours and friends to over come
difficulties and assistance was a temporary measure until people got back on their feet.
Today welfare and other programs have become a way of life that inhibits the human
spirit and down sizes peoples expectations of themselves. We have to get the Canadian
Spirit of I can do back in their vocabulary. Self reliance with a helping hand now and then
is OK, but if it becomes a way of life in a few generations it leads to to many charities,
and remember the old saying is still true,,God helps those who help themselves.