Here's a suggestion for all the retail outlets in North America. Just like there is a Santa in every mall at Christmas ,why not a Dracula doing the same for Halloween?The little ones could sit on the edge of his coffin while he rises to give them a friendly peck on the neck and his aides[wearing cute ghoul costumes] could direct the traffic and pass out treats. While this idea sounds sick,just remember that Santa is also a myth and has been used by business sucessfully for the last 50 years.