#1Jan 7th, 2005
NEW! ---- Different color from previous design.
ALL NEW! ---- Parts are not interchangeable with previous design.
EXCLUSIVE! ---- Imported product.
UNMATCHED! ---- Almost as good as the competition.
FOOLPROOF OPERATION! ---- No provision for adjustments.
ADVANCED DESIGN! ---- The advertising agency doesn't understand it.
IT'S HERE AT LAST! ---- Rush job. Nobody knew it was coming.
FIELD TESTED! ---- Manufacturer lacks test equipment.
HIGH ACCURACY! ---- Unit on which all parts fit.
FUTURISTIC! ---- No other reason why it looks the way it does.
REDESIGNED! ---- Previous flaws fixed - we think.
DIRECT SALES ONLY! ---- Factory had a big argument with distributor.
YEARS OF DEVELOPMENT! ---- We finally got one to work.
BREAKTHROUGH! ---- We finally figured out a use for it.
MAINTENANCE FREE! ---- Impossible to fix.
MEETS ALL STANDARDS! ---- Ours, not yours.
SOLID-STATE! ---- Weighs more than your car.
HIGH RELIABILITY! ---- We made it work long enough to ship it.