Looks are everything: study

CBC News

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Sep 26, 2006
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While humans may consider themselves highly sophisticated beings, a new study says that when it comes to choosing a mate, we resort to the most basic of selection processes: looks.
Despite claims by individuals to the contrary, physical beauty is the key trait men look for, according to research by Indiana University cognitive scientist Peter Todd. Women, on the other hand, are choosier but tend to pick men who can offer material wealth and security that is on par with how the women perceive their own attractiveness.
The study used a speed-dating session to compare what people said they wanted in a mate with whom they actually chose. Speed dating is where men and women have a number of "mini-dates" that last only a few minutes, giving them only a short time to decide whether they would like to go on a proper date with that person.
Most said they wanted a mate like themselves, yet when the sessions began, the men sought the more attractive women. The women, meanwhile, were drawn to material wealth and security, and set their standards according to how they viewed their own attractiveness.
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