http://allpoliticsnow.com/content/view/28/1 /Conservative Party of Canada dancing to tune of Frank Luntz – the USA Republican strategist
Tuesday, 18 July 2006
Is American Frank Luntz's advice the model for the Conservative Party of Canada?
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“Massaging the Conservative Message for Voters”
In May 2006 American Republican Strategist Frank Luntz met with Stephen Harper. Shortly after that meeting Preston Manning introduced Luntz to a gathernig of the “Civitas Society”, a powerful Canadian Conservative group that Harpers chief of staff is director of. Luntz gave a speech titled “Massaging the Conservative Message for Voters”, which consisted of communication tips for Conservatives to attain a majority in the next federal election. Among Mr. Luntz's advice: keep kicking at the Liberals. Keep up the accusations of corruption for another year, Luntz said.
Could that explain why the Conservatives can't deal with their current election financing controversy without pointing a finger at the Liberals?
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Another example of the Luntzian focus on “images and pictures” being exercised was the gst reduction. PM Stephen Harper used the occasion to attend a Giant Tiger store and flip some color cardboard props to signify the move from 7% gst to 6%. I can’t get that image out of my head, and if there’s anything negative about a 1% consumption tax cut (like how it cost businesses plenty of cash to enact and doesn’t help the poor as much as the rich) I can’t recall it. All I can see is Harper in the Giant Tiger with those pieces of cardboard. He would not answer questions during or afterwards, it was purely a photo opportunity. Journalists were anxious to ask him about the election finance controversy, which had just emerged, but were actually told: “Photo-op only guys, thank you.” by a PMO press aide.
Pretty long, but educational. It talks about the Luntz memo to the Bush administration on environmental communication (i.e. don't say "global warming" say "climate change") which I've noticed the CPC seems to be following. Manipulating the message on the environment, nice.
There's also fascinating video interview of Luntz at the end of the article that is kind of spooky. The guy takes a smirking pleasure in his manipulation techniques.