Fords drove voters away from Conservatives more than Duffy
The Ford brothers’ cameo in Stephen Harper’s election campaign drove potential voters away from the Conservative Party more than the Duffy trial did, exit polling has found.
“It was clearly a mistake to be seen with the Fords,” pollster Greg Lyle told Metro on Tuesday. “It didn’t really rally the base, it pushed away swing voters. Not a good move.”
His firm, Innovative Research, conducted polling over the four days following the election, asking voters if certain factors in each party’s campaign made them more or less likely to lend their support.
Each factor was assigned a score: the percentage of voters who said it made them more likely to vote for the party, minus the percentage of those who said less likely. The more positive the number, the better that factor played, the more negative the number, the worse.
Among the Conservative’s swing voters, Harper’s appearance at an Oct. 17 event organized by Rob and Doug Ford earned a net score of -33 per cent. It proved the most overwhelmingly negative factor for swing voters regardless of issue or party.
The Duffy trial scored -30 per cent.
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