Tory Attack Ads making people vote Liberal


mentalfloss
+1
#1


Why the Tories’ latest attack ads aren’t working

These are difficult days for the Harper Conservatives. They have suffered second place in the polls behind the Liberals for over a year. The Supreme Court has handed them three successive defeats. They have had to retreat on the Fair Elections Act. The economy remains anemic. The temporary foreign worker program is in disarray ...

Well, you get the picture.

But the development most worrying for the Tories may be the results of their latest attempt to define the new Liberal leader using attack ads. You’ll recall how effective the Conservatives were in hijacking the political images of Stéphane Dion and Michael Ignatieff.

Dion was “not worth the risk.” Ignatieff was “just visiting.”

And it didn’t take long for the Conservatives to identify what they believed to be Justin Trudeau’s weakness; they had the new batch of attack ads in the can even before Trudeau was formally elected leader last April. The ads, which have run intermittently for over a year, claim Trudeau is “not ready” to govern — that he’s “in over his head.” The objective: to leave the electorate with the impression that Trudeau is inexperienced and lacking good judgment, a political neophyte incapable of running the country now or ever.

But a new public opinion poll conducted for the Star by Forum Research found the ad campaign has backfired, badly.

The research suggests nearly half of Canadian voters have seen the TV ads. Of those voters, half said the ads were most likely to make them vote Liberal, not Conservative. Only 17 per cent of respondents said the ads encouraged them to vote Tory.

Of those who had previously voted Conservative, a quarter of them said the attack ads made them want to vote Liberal. Equally disconcerting for the Tories, close to half who previously voted NDP said they, too, were inclined to vote Liberal after seeing the ads.

Three-quarters said their opinion of Trudeau was either unchanged or had improved since last year. When asked which three “signature” Liberal policies would most motivate their vote, they identified marijuana legalization, lowering the retirement age back to 65 and repealing the Fair Elections Act. These policies appeal across a broad age range.

Lorne Bozinoff, president of Forum Research said the ads “seem to have the effect of reinforcing whatever image you hold of Justin Trudeau, whether positive or negative. Among those whose image is positive the ads are very powerful at generating support.”

Since Trudeau became party leader the Liberals have stayed well ahead of the Conservatives in the polls, and Trudeau has remained consistently more popular than Harper. It’s hard to imagine a worse outcome for an attack ad campaign aimed at undermining voter confidence in a new leader.

So why have these Conservative ads failed when others have worked?

....find out why...

Why the Tories’ latest attack ads aren’t working
 
lone wolf
Free Thinker
+3
#2
A lot of people are just getting tired of the hypocrisy - anti bullying campaigns yet common practice in the halls of power. Arrogance isn't attractive, and one tends not to trust the two-faced.
 
Walter
+1 / -3
#3
The Star...pfft.
 
mentalfloss
+2
#4
Quote: Originally Posted by WalterView Post

The Star...pfft.

Walter...pfft.
 
eh1eh
+1 / -1
#5
Quote: Originally Posted by WalterView Post

The Star...pfft.

Ya, that makes you a bigger douche then I thought.

First Conservative Party Attack Ad Against Justin Trudeau - YouTube

 
grumpydigger
+5 / -1
#6  Top Rated Post
If you're going to use attack ads against people you better hope your own reputation is squeaky clean.

Harpers had his chance with a majority government and he has screwed it up royally. A large majority of people now see him for what he is and realize it's time for a change.

The attack adds just make him look small and petty .
 
Locutus
+3
#7
Quote: Originally Posted by mentalflossView Post

Tory Attack Ads making people vote Liberal

 
Colpy
Conservative
+2
#8
People have been voting Liberal??

There has been an election I am unaware of???
 
Nuggler
+2
#9
Quote: Originally Posted by ColpyView Post

People have been voting Liberal??

There has been an election I am unaware of???


Yup, seems to the the consensus. Better check your ammo, make sure it's nice and clean, no mold on the bullet casings.
 
mentalfloss
#10
The Trudeau Attack Ads Tories Don't Want You To See... Online (VIDEO)

It appears Conservatives are executing something of a covert attack on Justin Trudeau.

While Tories haven't been shy about slamming Trudeau, even releasing negative ads just a day after he won the Liberal leadership last year, it seems they are trying something new these days.

Earlier this week, Tories began running television ads criticizing Trudeau but did not upload those clips to the party's YouTube account or the website they launched last year to hammer home their central message that Trudeau is "in over his head."

The ads are seemingly nowhere to be found online, save for a shoddy clip recently uploaded to YouTube by a user.

But The Huffington Post Canada has obtained copies of the three new ads, each running about 15 seconds. The ads again target Trudeau's judgment and, specifically, recent comments on the economy, terrorism, and the legalization of marijuana.

Let's dive right in.

The Boston Marathon Ad

The clip opens with the sound of an explosion and sirens, then cuts to Trudeau saying: "There is no question that this happened because there is someone who feels completely excluded."

As images flash of Trudeau removing his shirt, a woman then asks: "How can you make excuses for terrorists and keep Canadians safe? Justin Trudeau. He's in way over his head."

THE BACKSTORY

The clip comes from an interview Trudeau gave to the CBC's Peter Mansbridge last April, just hours after the Boston marathon bombings that killed three and injured an estimated 264 people.

Trudeau said examining what may motivate such attacks is important, even amid the security response.

"We have to look at the root causes," Trudeau said. "Now, we don't know now if it was terrorism or a single crazy or a domestic issue or a foreign issue.

"But there is no question that this happened because there is someone who feels completely excluded. Completely at war with innocents. At war with a society. And our approach has to be, where do those tensions come from?"

Conservatives pounced on the "root causes" quip as proof Trudeau is soft on terrorism.

Later that week, while in England for the funeral of former British prime minister Margaret Thatcher, Prime Minister Stephen Harper threw a thinly veiled jab at his rival.

"When you see this type of violent act, you do not sit around trying to rationalize it or make excuses for it or figure out its root causes," Harper said.

"You condemn it categorically, and to the extent you can deal with the perpetrators, you deal with them as harshly as possible."

One of the victims of the bombing was 8-year-old Martin Richard of Boston, who was waiting at the finish line to see his dad finish the race.

Trudeau referenced the boy in a response to Harper's criticism.

"I expressed clearly yesterday and today the shock that I can only imagine that father feels whose son was killed for wanting to give him a hug," Trudeau said.

"I really hope that Mr. Harper rethinks the extent and the lengths he's willing to go to personally attack people and to politicize tragedies like that."

...more attack ad backfire...

The Trudeau Attack Ads Tories Don't Want You To See... Online (VIDEO) (external - login to view)
 
DaSleeper
#11
Wishful thinking should get him elected...








And a dash of pixie dust....
 

Similar Threads

7
Tory majority/Liberal obscurity
by Avro | Nov 15th, 2009
9
Tory Pork and Liberal Beans
by Spade | Oct 25th, 2009
5
Tory MP to vote against budget?
by gc | Jun 5th, 2007
no new posts